How to set up a Client Appreciation Giveaway

One of our favorite clients, Mary Ellis of The New Century Group, has shown her appreciation to her clients by giving them a Pie for Thanksgiving. The following is a testimonial from Mary along with the “How to” of setting up a Client Appreciation Event.

“For 4 years A Grande Finale has helped me impress my clients by providing exceptional Pies for their Thanksgiving dinner. This Client Appreciation Event has been easy to pull off with the help of A Grande Finale. They understand what customer service means!”

Mary Ellis
Metro Broker
The New Century Group

Thanksgiving Client Appreciation Pie Giveaway

1. Early October - Call A Grande Finale Patisserie® at 303-926-4084 for price quotes on Holiday Pies.
2. Mid October - Prepare mailing list of clients to receive Pie offer and print mailing labels.
3. Third Week of October - Prepare copy for post card offer.
4. Mid October while supply is available Select holiday card for Thanksgiving message to go on pie box and stickers to attach them. Try Kinko’s or Specialty store.
5. End of October - Prepare Thanksgiving message for pie box.
6. Last Week of October - Print post cards with selected wording. Include the following information:
   
   • Greeting and Thank You for your business.
   • Pie selection offer.
   • Tuesday Delivery at your home OR Wednesday Pickup at our office.
   • Instructions for RSVP with contact phone number.
   • Deadline for RSVP
     
7. Last week of October - Purchase post card postage stamps.
8. First or Second week of November - Mail Post Card with offer the depending on when the Thanksgiving holiday falls.
9. The day post cards get mailed - Set up a custom greeting on Voice Mail Line and include instructions to leave the following information:
   
   • Name
   • Pie selection
   • Delivery on Tuesday (Home or Office – leave address) OR
   • Pickup on Wednesday at our office.
     
10. Finish the Friday before Thanksgiving - Begin printing Holiday message cards. Finish printing when you have final count of pies to order.
11. Second week in November before Pie orders start to come in-
    Prepare Excel spreadsheet to track orders. Use Excel so you can sort the list any way needed, i.e. Pie selection, delivery or pick-up or by town. Record each order on spreadsheet as they come in on Voice Mail.
12. Week of Pie order deadline – Call clients who haven’t responded to offer.
13. Friday before Thanksgiving -Call A Grande Finale Patisserie® to place Pie order for 8AM pick-up on the Tuesday before Thanksgiving. Order Holiday Cookies for Wednesday pick-up clients open house.
14. Weekend before Thanksgiving, purchase refreshments for Wednesday pick-up clients open house. Including cider, cups, napkins and Holiday decorations.
15. Monday before Thanksgiving - have team meeting to make final delivery plans.
16. Tuesday before Thanksgiving - 8AM – pick-up Pies at A Grande Finale Patisserie®. Bring all Pies back to the office to sort them and attach Holiday message-Deliver Pies.
17. Wednesday before Thanksgiving - set up office for Pie pickup open house- including taking photos of people picking up pies.
18. Friday after Thanksgiving- enter Pie order information under each client name. Include any special client conversation notes for future reference.
19. Friday after Thanksgiving - Post Thanksgiving Pie pick-up photos on the website.
20. Team meeting, week after Thanksgiving, access the project and see where we want to make changes for next year.